Capturing consumer interest with a bowl of pasta
by Barbara Raffellini
In the crowded food and wine industry, it takes more than a bowl of pasta or a glass of red wine to capture consumer interest.
miraworld can help increase media attention, raise consumer awareness, and generate interest and sales for products and personalities alike.
For instance, food and wine tourism has exploded in popularity. Your brand can benefit greatly by taking advantage of this trend.
Let miraworld create a comprehensive marketing and brand campaign for you, including strategic alliances with industry partners.
We specialise in:
- cookbooks
- travel, food and wine authors
- culinary professionals
- foodies
- sommeliers
- celebrity chefs
- cooking schools
- premium food and beverage products
- wine
Case Study:
The Alta Società
Cooking School
Alta Società Cooking school is based in Perugia, Italy.
They came to miraworld seeking to promote their school to an Australian audience.
So, we organised a media famil to the school for Josephine Agostino of Australia’s number one selling weekly magazine, Womans Day.
Woman’s Day has a readership of over 2 million and reaches one in five Australian women.
“I’m in gourmet heaven” wrote Josephine Agostino in her full page travel article which featured Italy's Umbria region and Alta Società - giving the school a positive endorsement and great introduction to the Australian market.
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